On many levels, nightlife is the opposite of wellness. It’s too much fast food too late at night. It’s too much alcohol and too little sleep. And perhaps too much of the wrong person. But what if we changed that?

Athletes are leaving the stadium and coming to a resort near you!

Professional athletes have become a growing travel influencer as hotels partner with athletes to promote fitness stays at their properties. The next turn of the wheel in wellness travel, there are many reasons why athletes improve on wellness programming in a trend Global Wellness Summit called out in their 2023 Trends report on Wellness + Sports.

Wellness is a big priority this year for digital nomads. Here are some ways to design experiences and offers that will appeal to this growing market.

In the old days, hotels were hotels, ashrams were ashrams, and spas were spas. Nowadays, it’s all mixed together. A daily yoga or fitness class used to be an innovation, but it’s become table stakes.

People now seek experiences that engage them emotionally, spiritually, and physically, so more hotels and resorts are expanding their programming offerings to meet that need. But the next step is to offer more than just new programming or another retreat. It’s about layering wellness into your guest’s journey where she least expects it.

The world is full of experiences, big and small. In travel, there’s a lot of focus on the peak experiences like that instagrammable moment at the top of Mt. Everest. But micro-experiences may be more important, not only for our health and well-being, but for our humanity too. Plus, it can supercharge customer loyalty with brands.